Kaizen Labs.
KOL Analytics Platform
Repositioned as a data authority — not another hype tool. High-intent search traffic now does the selling.
The product.
Kaizen Labs is an AI-powered analytics platform designed to track crypto influencers, trading wallets, and performance metrics. It provides insights such as ROI, win rate, holding time, and capital flow, allowing users to identify high-performing KOLs.
The platform replaces speculation with data-driven decision making, enabling traders to follow proven strategies rather than hype.
It acts as a critical tool for traders, investors, and marketing teams operating in Web3.
What we walked into.
Low trust in influencer-based trading
Weak authority positioning
Low organic traffic
No clear acquisition funnel
Difficulty converting users
What we ran.
- / 01 SEO strategy
- / 02 Content marketing
- / 03 Social growth campaigns
- / 04 Lead funnels
- / 05 PR and authority positioning
GoPromo positioned Kaizen Labs as a data authority platform, focusing on transparency and performance metrics. Content and SEO targeted high-intent users actively searching for trading insights.
What it shipped.
186% increase in organic traffic over the campaign period
4,800+ qualified signups generated
9.2% visitor-to-lead conversion rate on high-intent pages
27 top-10 rankings secured for target keyword clusters
38% uplift in demo or trial starts from organic traffic
22% increase in returning users after content expansion
6.4% average organic CTR across ranking pages
14.7% lead-to-paid conversion rate from nurtured cohorts
Related work.
Gaya Wallet
Gamified reward loops and a full-funnel overhaul turned a leaky wallet into a repeat-use platform with 1M+ wallets created.
Bluemoon
Real use cases, not vapourware. Creator-led storytelling made a 3D metaverse platform feel usable to normal people.
Legion Network
Acquisition × retention × gamification. A Web3 super app that hit 22M users and built engagement loops that actually hold.
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