Gaya Wallet.
AI-Powered Multi-Chain Crypto Wallet

Gamified reward loops and a full-funnel overhaul turned a leaky wallet into a repeat-use platform with 1M+ wallets created.

200K+

Downloads

1M+

Wallets

34%

Activation

Paid Ads KOL Campaigns Community CRO

/ Web3

About the Platform

The product.

Gaya Wallet is a non-custodial, multi-chain crypto wallet designed to simplify Web3 onboarding while increasing long-term user engagement. It allows users to store, swap, and manage digital assets across multiple chains, while integrating AI-powered insights that help users make smarter decisions with their portfolio.

What differentiates Gaya Wallet is its gamified engagement layer, where users earn rewards through daily tasks, transactions, referrals, and ecosystem interactions. This turns the wallet from a passive storage product into an active, repeat-use platform.

Unlike wallets such as MetaMask and Trust Wallet, the focus is not just usability, but retention and behavioural design.

Strategic Challenges

What we walked into.

/ 01

High install volume but low activation into active users

/ 02

Weak onboarding causing early drop-off

/ 03

No retention or engagement systems in place

/ 04

Low trust among new Web3 users

/ 05

No scalable acquisition funnel

Services Delivered

What we ran.

/ 01 Web3 paid ads (Meta, X, Telegram CPI campaigns)
/ 02 KOL campaigns with proof-based creators
/ 03 Airdrop and XP reward systems
/ 04 Community management (Telegram + Discord)
/ 05 Social content strategy
/ 06 Growth hacking and CRO
/ 07 Brand positioning

How the Team Executed

GoPromo rebuilt the full growth funnel. Acquisition campaigns were aligned with onboarding improvements. We introduced gamified reward loops tied to behaviour, increasing retention. Weekly creative testing and funnel optimisation reduced drop-offs and improved activation.

GP

GoPromo × Gaya Wallet

The playbook, in motion

The Outcome