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Case Studies / Web3 / Bluemoon
/ 05 Web3 · Metaverse · Virtual Events 05 / 24
Bluemoon logo

Bluemoon.
Metaverse Platform

Real use cases, not vapourware. Creator-led storytelling made a 3D metaverse platform feel usable to normal people.

1.9M+
Awareness Reach
14K+
Event Signups
48.5%
Attendance Rate
Bluemoon product
PR Influencer Event Promotion Content
/ Web3
About the Platform

The product.

Bluemoon is a Web3 metaverse platform that enables users and brands to host immersive virtual events in 3D environments. It combines social interaction, entertainment, and digital experiences within a virtual ecosystem.

The platform targets both individual users and businesses looking to explore virtual engagement.

Strategic Challenges

What we walked into.

/ 01

Low awareness of metaverse use cases

/ 02

Difficulty communicating value

/ 03

Weak onboarding experience

/ 04

Limited adoption

Services Delivered

What we ran.

  • / 01 PR and media campaigns
  • / 02 Influencer marketing
  • / 03 Event promotion
  • / 04 Social media management
  • / 05 Content creation
How the Team Executed

GoPromo focused on showcasing real-world use cases through creators and virtual events, making the platform easier to understand.

GP
GoPromo × Bluemoon
The playbook, in motion
The Outcome

What it shipped.

Result / 01

1.9M+ total awareness impressions across launch and event campaigns

Result / 02

14,000+ event registrations generated

Result / 03

6,800+ attended sessions across promoted virtual events

Result / 04

48.5% registration-to-attendance rate

Result / 05

23% uplift in onboarding completion after messaging changes

Result / 06

5.9% average CTR across metaverse event ads

Result / 07

17.4% increase in returning event participants

Result / 08

11 media and creator placements secured during campaign window

Channels
PRInfluencerEvent PromotionContent
Search intent
metaverse marketing agencyVR platform growthvirtual event marketing

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