TradeRewards.
Referral & Rewards Platform
Gamified the referral flow so users did the acquisition work. Scalable growth loops, without relying on paid alone.
The product.
TradeRewards is a referral and rewards platform that incentivises users to bring traders into broker ecosystems through commissions and cashback systems.
It transforms referrals into scalable growth channels.
What we walked into.
Low referral engagement
No incentive structure
Weak growth loops
What we ran.
- / 01 Referral systems
- / 02 Growth campaigns
- / 03 Email automation
- / 04 Paid ads
GoPromo introduced gamified incentives and referral loops to increase participation.
What it shipped.
11,400+ referred users acquired during campaign window
21.3% referral participation rate among active users
2.4x increase in referral submissions after incentive redesign
13.9% conversion from referred lead to funded user
29% reduction in acquisition cost on referral-driven users vs paid-only users
18.6% repeat referrer rate
8.2% uplift in reward redemption activity
32% of monthly new users attributed to referral growth loops
Related work.
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Rebuilt funnels for lead quality over volume. Automation did the rest — IBs scaled without scaling headcount.
MintMarkets
Rebuilt trust signals, onboarding and deposit flows. Funded account conversion lifted; CPA came down.
ProTrader
Proof-based content turned a crowded education brand into the default choice for serious retail traders.
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