IB Prime.
Forex IB Platform
Rewired IB Prime's funnel around revenue outcomes — not clicks. Conversion to funded accounts jumped across the board.
The product.
IB Prime is an infrastructure platform designed to help introducing brokers scale globally. It connects IBs with brokers, offers high-rebate structures, and provides marketing tools to grow networks.
The platform enables IBs to operate as full-scale trading businesses.
What we walked into.
Low conversion to funded accounts
Weak funnels
Poor scalability
Lack of differentiation
What we ran.
- / 01 B2B funnels
- / 02 Paid ads
- / 03 CRO
- / 04 CRM systems
GoPromo optimised funnels and positioned IB Prime around revenue growth for IBs.
What it shipped.
3,100+ qualified IB and partner leads generated
19.7% increase in funded-account conversion rate
27% increase in average revenue per active user
36% reduction in CPA
5.6% landing-page CVR uplift
18% increase in broker-partner application rate
24% faster lead response and qualification through CRM automation
11.3% close rate from qualified partner pipeline
Related work.
AlphaFX
Rebuilt funnels for lead quality over volume. Automation did the rest — IBs scaled without scaling headcount.
MintMarkets
Rebuilt trust signals, onboarding and deposit flows. Funded account conversion lifted; CPA came down.
ProTrader
Proof-based content turned a crowded education brand into the default choice for serious retail traders.
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