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Paid Media & Advertising

Ads that pay for themselves.
And then some.

We run performance-focused paid campaigns across every major channel. Every ad set is built around your CPA targets, tracked to revenue and scaled only when the data proves it.

Whether you're spending $5K a month or $500K, the principle is the same: every dollar of ad spend should be traceable to a business outcome. We've managed eight-figure budgets across SaaS, fintech, e-commerce and consumer apps. Always with the same obsession: lower CPA, higher LTV, scalable ROAS.

Platforms We Run

Every major paid channel.

Meta Ads
Facebook & Instagram
/ 01

The world's most sophisticated audience-targeting platform. We run full-funnel campaigns. Cold awareness through to retargeting and lookalikes. With aggressive creative testing to find the formats that convert.

Feed Reels Stories Messenger WhatsApp Click-to-Chat
Google Ads
Search · PMax · YouTube
/ 02

Search, Performance Max, Display, YouTube and Demand Gen. We capture high-intent buyers at the moment they're searching. And follow them across the web until they convert.

Search PMax Display YouTube Pre-roll Demand Gen
TikTok Ads
B2C · App-Based
/ 03

The fastest-growing paid channel for B2C and app-based products. We produce native-feeling creatives that don't look like ads. And use TikTok's interest and behavioural targeting to reach buyers at scale.

TopView In-Feed Spark Ads Search Ads
Reddit Ads
Community-Driven
/ 04

The most under-priced audience in paid media. Reddit users are high-intent, community-driven and sceptical of traditional advertising. Which is why it works when done right.

Promoted Posts Conversation Ads Free-Form Ads
X (Twitter) Ads
B2B · Fintech · News
/ 05

Ideal for B2B brands, fintech, crypto and news-driven products. We run amplification campaigns alongside organic content strategies to compound reach without inflating CPM.

Promoted Tweets Follower Campaigns Trend Takeovers
Telegram Ads
Niche Communities
/ 06

Direct access to highly engaged, niche communities. Particularly effective for fintech, trading, crypto and B2B SaaS products.

Sponsored Messages Channel Promotion
LinkedIn Ads
Highest-Converting B2B
/ 07

We target by job title, company size, industry and seniority. Running lead gen forms, content promotion and retargeting for sales-ready audiences.

Sponsored Content Lead Gen Forms Message Ads Dynamic Ads
Snapchat & Pinterest
Add-on · Younger Demo
/ 08

Available as add-ons for consumer brands, e-commerce and lifestyle products targeting younger demographics.

Snap Stories Pinterest Promoted Pins
What We Handle

Owned end to end.

  • 01

    Full-Funnel Strategy

    Cold awareness, warm nurture and conversion ads stitched into one seamless journey. So every stage of the funnel is covered and each channel feeds the next.

  • 02

    Creative Development & Testing

    Multiple ad creative variants. Video, static, carousel, UGC. And rapid A/B tests to find the hook, visual and CTA that drives the lowest CPA. Losers are cut fast. Winners get budget.

  • 03

    Audience Research & Targeting

    Deep persona research, competitor audience analysis and custom audience builds. Including lookalike modelling, interest stacking and behavioural targeting across every platform.

  • 04

    Budget Management & Scaling

    Spend is actively managed daily. We shift budget to top-performing ad sets, scale winners gradually to avoid algorithm shock and pull back on waste before it compounds.

  • 05

    Retargeting & Lifecycle Ads

    Smart retargeting sequences bring back site visitors, cart abandoners, lapsed users and email subscribers. Lifting lifetime value without inflating acquisition costs.

  • 06

    Attribution & Reporting

    Multi-touch attribution dashboards show you exactly which ads are driving installs, sign-ups and revenue. Not just clicks. Weekly reports, monthly retros.

  • 07

    Compliance & Policy Management

    We navigate platform ad policies. Including financial services, health and crypto regulations. To keep your campaigns approved and running without disruption.

Three-Step Process

Research. Launch. Scale.

01

Research & Plan

We audit your existing campaigns (if any), map your target personas, build out audience sets and agree on creative angles before a single dollar is spent.

02

Launch & Optimise

Ad sets go live across selected platforms. Daily data reviews prune losers within 48–72 hours and redirect budget to winners. Creative refresh cycles run every 7 days.

03

Scale & Automate

Proven ad sets are scaled incrementally. Automation rules maintain CPA targets as volume grows. Monthly strategy sessions recalibrate channels, budgets and messaging.

/ Case Study Highlight

How HFT Bot cut CPA 32% and 3× user volume.

YouTube 'funded-account tips' placements, Google tCPA retargeting and Smart-Link deep-links into Telegram drove 80,000 new users at $0.42 CPR in six weeks. While MRR lifted 180%.

80K
Users in 6 Weeks
$0.42
Cost per Result
180%
MRR Lift
Read Case Study

Ready to see what we can do for your
paid media & advertising?