Web3Fund.
Decentralised Investment Platform
Credibility first. PR, proof, and education reduced perceived risk and turned interest into actual capital.
The product.
Web3Fund is a decentralised investment platform that allows users to invest in diversified crypto portfolios through tokenised assets. It allocates funds across different sectors such as DeFi, AI, and blue-chip assets.
Users benefit from portfolio growth while maintaining liquidity through token ownership.
What we walked into.
Low trust in crypto investments
Difficulty converting users into investors
Weak credibility
Lack of education
What we ran.
- / 01 PR campaigns
- / 02 KOL marketing
- / 03 Content marketing
- / 04 Email funnels
- / 05 Landing page CRO
GoPromo focused on credibility and trust, using PR, influencers, and educational content to reduce perceived risk.
What it shipped.
4,300+ investor leads generated across awareness and conversion campaigns
8.9% lead-to-investor conversion rate
$2,850 average initial commitment per converted investor
5.7% landing-page CVR uplift after CRO changes
3.2M+ combined reach across PR and KOL activity
19.3% email nurture conversion rate on educated lead segments
27% increase in trust-page engagement after authority content rollout
$1.05M+ indicated capital interest generated across tracked funnels
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