Swipe Arena.
Competitive Multiplayer Game
Community + competition. Creator-driven gameplay content turned downloads into long-term active players.
The product.
Swipe Arena is a competitive multiplayer game where users train characters, compete in battles, and earn rewards through gameplay. It combines progression systems, competition, and rewards to create an engaging experience.
The platform is designed to encourage repeat play and long-term engagement.
What we walked into.
Low retention
Difficulty scaling active players
Weak engagement loops
Limited monetisation
What we ran.
- / 01 Influencer marketing
- / 02 Paid ads
- / 03 Community growth
- / 04 Content creation
GoPromo focused on community and competition, driving engagement through influencers and gameplay-based content.
What it shipped.
185,000+ installs driven during launch and scale phase
34% Day 1 retention
15.8% Day 7 retention
7.1% Day 30 retention
29% increase in average session length
48,000+ community members and followers reached
$0.82 blended CPI across top-performing geos
21% uplift in average revenue per paying user after content and funnel changes
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